'The Cropleys Lounge' will be back in operation for the 2017-2018 season to provide hospitality for the club's array of matchday sponsors, mascots and guests.

The company's giant advertising board at the York Street end of the stadium will also continue to feature next season.

United commercial manager Craig Singleton said: "We are extremely grateful to Stewart and Richard Cropley and Gavin Angood for their ongoing support. Cropleys are potentially our longest-standing sponsor so we are indebted to them for their dedicated backing to the football club."

Stewart Cropley, dealer principal of Cropleys Suzuki, added: "We are pleased to play our part by continuing to support Boston United. Our staff enjoy the association with the club and we look forward to cheering the Pilgrims on to a successful season."

Cropleys, who recently celebrated their 60th anniversary, have steadily established themselves as one of the leading Suzuki dealers in the country and consistently feature among the top dealers in the annual customer care awards, winning overall dealer of the year three times in the last six years.