United Live uses the Cover it Live software which has been free in previous seasons. However, the takeover of Cover it Live by Demand Media has seen monthly subscriptions introduced for users going forward.

United press officer Craig Singleton told bufc.co.uk: “United Live has been extremely popular over the past three years and it is unfortunate that costs are now associated with this excellent service.

“We have looked at alternatives over the summer, but in truth there is not a system out there that comes anywhere near rivalling Cover it Live.

“Therefore we are searching for a company to provide sponsorship and help us keep the service alive.

“It is not just about appealing for money though. The service attracts around 1,000 unique viewers per match — meaning a company’s logo will receive plenty of exposure among United fans far and wide.

“Hopefully we can find a sponsor to ensure United Live continues to go from strength-to-strength in what we hope will be an exciting season ahead.”

Interested parties can contact Craig Singleton for further details on the package provided for a potential sponsor — call (01205) 364406 or e-mail craig@bufc.co.uk.