The Lincoln-based wholesalers have kindly agreed to provide the champagne presented to each United man-of-the-match at home fixtures throughout the season.

United commercial manager Craig Singleton told bufc.co.uk: "I would like to thank Rob Eastwood and Paul Fisher from Small Beer for agreeing to become man-of-the-match sponsors ahead of the new season.

"It is a great gesture and one which is most appreciated."

The United man-of-the-match award is selected by the day’s match sponsors — and announced on the PA system towards the end of each game.

The Small Beer website can be viewed here.