‘The Lincolnshire Co-operative Stand’ has been in operation since the summer of 2012 and will continue next season following the signing of a sponsorship extension.

As part of the deal, the company will also, once again, sponsor a high-profile match at The Jakemans Stadium next season.

Lincolnshire Co-op are active across Boston, with food stores situated on Argyle Street, Eastwood Road, Skirbeck Road and Woodville Road, plus pharmacies on Liquorpond Street and Tawney Street, a travel branch within Oldrids on Strait Bargate and funeral services on South Street.

United commercial manager Craig Singleton told bufc.co.uk: “It’s great that Lincolnshire Co-op have committed to a renewal of their valued sponsorship at Boston United.

“Not only are we grateful for their sponsorship of the stand, we also look forward to welcoming their representatives for another match sponsorship next season.

“Their support continues to be much appreciated and we thank them sincerely for signing this renewal.”

Richard Whittaker, member engagement manager for Lincolnshire Co-op, added: “We are delighted to renew our sponsorship with Boston United that will see our branding remain on the stand for at least another season.

“We hope this gives the club a timely boost and will help with planning ahead to next season and beyond. We are looking forward to continuing our work with everyone at the club for what promises to be exciting times ahead.”