With foodstores situated on Argyle Street, Eastwood Road, Skirbeck Road and Woodville Road, plus pharmacies on Liquorpond Street and Tawney Street and funeral services on South Street, Lincolnshire Co-operative is a well-known name within Boston.

The new deal will ensure the Lincolnshire Co-operative Stand is in operation until at least the end of the 2014-2015 campaign.

Reflecting on the welcome continuation of the partnership, United commercial manager Craig Singleton told bufc.co.uk: “We have really enjoyed working with Lincolnshire Co-operative this season and are delighted that we will be doing so for two more seasons.

“Our thanks are extended to Richard Whittaker and Ben James for their excellent support.”

Richard Whittaker, member engagement manager at Lincolnshire Co-operative, added: “We are delighted to have agreed an extension to our sponsorship of the York Street Stand so it will continue to be known as the Lincolnshire Co-operative Stand for the next two seasons.

“We look forward to working closely with the club and would like to wish the team every success for next season.”