The Swineshead-based Kia dealership have graced the Pilgrims' first team shirts since 2013-2014 – in one of the club's longest-running sponsorship deals.

United have launched their new amber and black striped home shirt – and shock pink and grey away shirt – both of which feature the Drayton Motors branding and are now available from the club shop at the Jakemans Community Stadium.

United commercial manager Craig Singleton said: "We are extremely grateful to Darren Bradford and his team at Drayton Motors for all their support over the years, culminating in us preparing for our 10th season in partnership.

"We look forward to developing the relationship even further over the 10th anniversary season – and hopefully it will be another successful year on and off the pitch."

Darren Bradford, managing director of Drayton Motors, added: "We have thoroughly enjoyed our time sponsoring Boston United – and the club has certainly moved to the next level by relocating to the superb Jakemans Community Stadium.

"We look forward to cheering the team on to greater success in 2022-2023 – and seeing plenty of supporters wearing the new replica shirts over the course of the season."

Drayton Motors are based on The Drayton in Swineshead – and have further Kia dealerships in Grantham and Louth. A fourth is set to arrive in Scunthorpe.

Drayton Motors also acquired Frithbank-based Cropleys Suzuki earlier in the year – and have subsequently rebranded as Drayton Motors Suzuki.