The Quadrant-based Kia dealership, who also stock BYD and Suzuki vehicles at their Frithbank site across town, have signed an extension to their long-standing partnership with the Pilgrims.

The relationship started when Drayton Motors were situated on The Drayton in Swineshead – and the partnership has flourished as the companies have become neighbours on The Quadrant.

Drayton Motors Kia features on the club's match and replica shirts for 2026-2027, with Drayton Motors BYD on the shorts.

Chris Roberts, group managing director of Drayton Motors, joined United club secretary and commercial manager Craig Singleton for a 2026-2027 launch photograph on Thursday morning.

Boston United would like to thank Drayton Motors for their fantastic, continued support.