The agreement marks a fresh direction for the club's kit and teamwear offering, with United moving to New Balance ahead of the new season. Supporters can look forward to a new range of high-quality, performance-driven bespoke match kits and training wear for players and fans alike.

United's commercial manager Craig Singleton commented on the partnership: "We welcome New Balance as our new kit supplier, in conjunction with Kitlocker, and look forward to working with both organisations moving forward.

"It was time for a change of brand – and we are pleased to join forces with New Balance. We look forward to sharing the new designs over the coming weeks."

Mike Atkin, director of licensed brands at Kitlocker, added: "We are delighted to continue our strong partnership with Boston United, a club we have been proud to work with for over 15 years. The move to New Balance is an exciting new chapter, and everyone at Kitlocker is looking forward to delivering outstanding kit and training wear for the club in the seasons ahead.

"New Balance is a brand built on quality, innovation and performance, and we are excited to help bring that to life for Boston United's players, staff and supporters over the coming seasons."